Living in South Africa, we know the mix pot of cultures and colours and customs and clothes we all call home. But this brand is taking it to a new level by adding her amazing French flare to our beautiful country and children’s wear.
Punky’s box combines our beautiful culture with her home country, creating matching sets for babies that reflects her love for South Africa as well as love for fashion and pretty things. She understands what our babies need, being a mom herself.
We love this mompreneur because she is fearless, creative, strong and a great example for our daughters (and sons). Read more about our latest Mom-run Business We Love and the woman behind this amazing brand >>
1. Tell us a bit about yourself and what motivated and inspired you to start Punky’s Box.
My name is Blandine. I’m French and I have a daughter, Zoe, 1 year old. I left my home country 6 years ago to follow my South African partner and we decided together to settle in Cape Town. I took sewing lessons when I was pregnant and decided to create my own brand. My biggest source of inspiration is my grandmother, Bernadette. For me, being a mother is synonymous with heritage.
2. How did you come up with/ decide on the name for your business?
It wasn’t easy to find a name for my business! I started brainstorming with my closest friends. My ideal name was meant to recall a hero I had during my childhood. Being born in the 80s, I was a huge fan of Punky Brewster. Do you remember the TV show? Punky was a little tomboy.
3. What type of products do you sell?
Punky’s Box is an original giftbox for babies. With its range of carefully selected fabrics and matching accessories, it offers a full trendy set for newborns. I designed two different sizes. The mini box includes a dummy clip, a blanket, baby shoes, and a giftcard. I added a bunting and a bib in the big box. I select all my fabrics based on the inspiration I get from my home country (French style) and my country of adoption (African Wax).
4. What was the first thing you did to make your business dream a reality?
I told my grandmother that I created my own brand and that I owed it to her!
5. Does being a Mom change the way you do business?
Absolutely. I started my business just after giving birth, so it’s like I discovered two new roles (being a mum, being an entrepreneur) at the same time!
6. Tell us about how your daughter has inspired you.
When I was pregnant, it was quite difficult for me to realize what was growing inside my belly. To make it less abstract, I decided to take up sewing lessons to create my own baby stuff and prepare Zoe’s bedroom. My daughter is half French and half South African. She therefore is the perfect incarnation of my brand: a mix of Liberty fabrics from France and Wax fabrics from South Africa !
7. What has been the biggest challenge of your career so far?
Getting my work permit is the biggest challenge I had to face! You can’t imagine how proud I am to be able to stay in South Africa thanks to my skills! It’s proof that my business is welcome and that South Africa opens its doors to my brand, my creativity, and my inspiration.
8. What is your go-to social media platform for your brand?
Communication is not my biggest strength. I’m using Instagram and Facebook to communicate about my brand, my products, my workshop, and my sources of inspiration.
9. Who are some of your own Mom-run Business you love?
10. What are you currently working on?
I’m getting ready to participate in my first big event on October the 5th! It’s called Cape Kids Collab and takes place in the Waterfront. I’m so eager to interact with potential customers!
11. Where do you see Punky’s Box in 5 years?
I can’t really project myself, I have rather a « step by step » way of working. Ideally, I would like to have a shop where customers can design their own boxes, selecting their favourite fabrics and items among a huge range of choices. I’m also thinking about creating a monthly subscription: Punky’s boxes would evolve with the babies / children to adapt to their needs.
12. Since you’ve been through it, what advice would you give someone thinking (dreaming about!) starting their own business?
Always follow your instinct and rely on your closest people (family, friends): they are by your side to help you see things differently and make decisions.
My favourite superhero is … Punky Brewster or Marry Poppins
I love receiving … flowers
When I’m alone in the car, I … listen french music
The app I use most on my phone is …Word reference!
In my bag, you’ll always find … Wipes and lipstick = Mompreneur!
What did you want to be when you grew up? Indiana Jones
You’d never expect this from me, but … I love trans music!
The words I live by … YOLO!
Finally, take us through a normal day in the life of… (From wake-up to lights out)
Every morning, Zoé wakes me up at 6.00, and she finishes her night in our bed until 7.00. It’s early, but it’s probably the best moment of the day!! Breakfast, bottle and egg and then go to her creche in Hout bay. It’s a beautiful place in the nature, very simple and lots of love!
I come back home and work in my office until 2.30pm, and then I (or my husband) go to fetch Zoé. She usually sleeps on the way back up until 4pm. I’m fortunate to live in Camps Bay, so when she wakes up, we like to go for walks with our 2 dogs (Wolf and India) to the beach for playing and walking on the sand. From 5.30pm, the marathon starts – bath, pyjama, dinner. And from 6.30 to 7.30, we play or read a book in the rv room, close to the fireplace! At 7.30, Zoé goes to sleep. So I have lots of time to call some friends or family in France, or watch TV. 🙂